Client: Xender (China Headquarters) Industry: Technology | File Transfer & Sharing Region: China | India
As one of the world’s most widely used file-sharing applications, Xender sought to make a bold and culturally relevant impact in India — one of its fastest-growing user bases. We were brought on board to conceptualize, produce, and execute a localized creative campaign that would connect deeply with Indian audiences.
Our collaboration began with the production of a custom web series — designed exclusively for the Xender app interface. We led the entire process: concept development, scriptwriting, location scouting, casting, direction, cinematography, and final post-production. Each episode was crafted to engage mobile users with relevant storytelling and product integration that felt authentic rather than promotional
Beyond content production, we designed and executed region-specific influencer marketing campaigns, leveraging our extensive network of creators across Tier 1 and Tier 2 Indian cities. This multi-layered strategy amplified app engagement, improved brand recognition, and boosted app installations during a critical growth window.
What made the Xender project stand out was our ability to bridge cross-border collaboration. Despite working closely with a China-based core team, we ensured smooth communication, timely execution, and flawless localization of creative assets for the Indian audience — building a launch campaign that felt truly homegrown.
